Table of contents
A more modest budget does not have to be an obstacle to increasing brand reach and attracting new audiences. After all, nowadays there are many marketing activities that are effective and do not require very large financial outlays. Learn how to achieve your marketing goals even with a fairly limited budget.
If you have a limited budget, content marketing can be a hit. Publishing valuable content, such as blogs, articles, infographics or video tutorials, attracts customer attention and builds brand trust. Good quality content can increase organic traffic to a website, saving on advertising costs.
In addition, content marketing can be handled by yourself. However, you should ensure that the materials are substantive, aesthetically pleasing and free of errors. This way, site visitors are more likely to share a link to the article on their social media, for example, which will allow you to reach new audiences for free and increase your brand’s visibility online.
Social media marketing
Nowadays, social media is a powerful marketing tool that, on top of that, can be used for free. Publishing posts and other content on Facebook, Instagram, Twitter or LinkedIn is free, and if you create the content yourself, the only cost is the time invested. Using social media allows you to interact directly with your audience and build a strong relationship.
In addition, such activity adds authenticity and character to the company. However, be sure to post regularly, respond to comments and activity on other profiles with similar themes. An effective way to increase reach is also to use paid advertising, the cost of which can easily be adjusted to your budget.
When planning marketing activities, it is worth considering e-mail marketing. This form of promotion involves sending personalized messages to a group of recipients. This allows you to maintain constant contact with potential customers, build a closer relationship with them and regularly provide them with information about products, services and promotions.
In this case, however, it is important to take care of high-quality content in the newsletter, so that subscribers will not opt out of receiving messages. What’s more, valuable materials and encouraging in them to take a certain action can increase the number of conversions. In addition, there are now many free or low-cost systems for creating and automating email marketing.
Contrary to appearances, working with influencers is not reserved only for well-known companies with big budgets. For limited marketing expenses, it is enough to simply bet on micro-influencers who boast an active and engaged community potentially interested in your company’s products.
In addition, sometimes there is the possibility of barter settlement. In such a situation, the influencer promotes the brand on their channel in exchange for the opportunity to use the products or services they receive for free. Cooperation with influencers is profitable, because the opinions of such people are considered more authentic and better appeal to the emotions of potential customers. This, in turn, can translate into higher conversions and improved sales results.
Optimizing your website for search engines is an effective way to increase your brand’s visibility online. In this way, you can reach people actively searching for the products or services you offer without investing in costly SEM advertising campaigns.
SEO efforts should focus on keyword matching and technical optimization of your website, among other things. This will allow you to gain traffic to your site organically, which translates into savings and long-term benefits for your business. In addition, the basics of SEO optimization can be learned on your own. There are also many free programs and plug-ins that make it easier, for example, to identify important keywords.
Cooperation with a marketing agency
Working with a marketing agency can paradoxically prove to be a strategic move for companies with limited budgets. Marketing specialists have the knowledge and experience to act knowledgeably and look objectively at the company’s situation in the market. This in turn avoids many costly mistakes and increases the effectiveness of marketing activities. Sometimes, therefore, hiring an agency can be a cheaper and more reasonable solution than acting on your own.
At Devispace, we focus on an individual approach to clients. We always prepare a personalized marketing strategy that is tailored to the business profile and financial capabilities of the client. Feel free to contact us!