What additional features could be useful for your online store?

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What additional features could be useful for your online store?

The e-commerce industry is constantly evolving in terms of available technological solutions. Knowing them can help you stay ahead of the competition and provide your customers with a quality shopping experience. To this end, you should think about introducing additional features in your online store. Find out what solutions will allow you to attract new customers, build loyalty, increase conversion or achieve other business goals.


The newsletter is an excellent tool for keeping in touch with customers and informing them about news, promotions and special offers. It also allows you to build a base of potential customers by collecting email addresses on your store’s website. It’s also a great way to create a positive brand image as an expert in your field. However, remember to send newsletters regularly and provide valuable content that will interest your audience.

Integration with payment system

A wide selection of payment options can effectively encourage customers to make transactions. A modern online store should allow payment by credit/debit card, BLIK, PayPal, Apple Pay, Google Pay and other popular payment methods available in the region. Ensuring transaction security and ease of use on any device are also critical to building customer trust.

Integration with courier

Fast and reliable delivery is a key component of a successful online shopping experience. Integrating with reputable courier companies will allow customers to track their shipments and provide the option to choose a delivery method that is convenient for them, such as express delivery, personal pickup or parcel delivery. The investment in such integration can really pay off quickly.

Product reviews and ratings

Product reviews and ratings are extremely important for building customer trust and helping them make purchasing decisions. Encourage customers to share their opinions about the products they have purchased, and moderate comments regularly to maintain a high level of review quality and credibility. For example, you can offer them extra points in your loyalty program for adding reviews.

Recommendation system

Implementing a product recommendation system based on customers’ shopping behavior can significantly increase conversions by suggesting products tailored to their preferences and needs. Use machine learning algorithms to analyze shopping data and personalize recommendations for each customer. You can bet on suggesting products that have been recently browsed by a user or that match the items they are currently viewing in your offer.

Abandoned carts

Abandoned shopping carts are a common problem in e-commerce. In order to reduce the number of abandoned shopping carts, it’s worthwhile to implement a feature to automatically send emails reminding customers of uncompleted transactions and offering additional incentives to make a purchase, such as discounts or free delivery. In this way, you can significantly improve your sales performance in a short period of time.

online store

Loyalty program

A loyalty program is a great way to reward customers for their loyalty and encourage them to return to your store. You may decide, for example, to collect points for each purchase and the possibility of later exchanging them for discounts, free products or exclusive offers. Access to special partner offers is also quite popular.

Functional search engine

The search engine is a key element in navigating your online store. Make sure your search engine is functional and easy to use, allowing customers to quickly find the products they are interested in. It’s a good idea to make search easy with filters, hints, and typo-resistance.


Adding a FAQ (frequently asked questions) section to your online store page can greatly reduce the number of questions directed to customer service. In this way, you can focus more on running your store. In the FAQ section, try to provide customers with answers to common questions about products, payment, delivery, etc.


The live chat feature allows customers to quickly get their questions answered and issues resolved without having to call or email. In addition, AI bot integration can automate some of the customer service by answering simple questions and redirecting more complicated inquiries to real consultants. The ability to communicate quickly and easily provides the brand with a professional image.

Automatic invoicing

Automatic invoicing allows customers to quickly obtain documentation of purchases made and makes accounting easier for companies. Make sure your invoices are issued in accordance with current legislation and contain all the necessary information. Bet on a system that enjoys good reviews in the e-commerce world.

Implementing the above additional features in your online store can significantly improve your customers’ shopping experience, increase conversions and build loyalty and trust in your brand. Need support in implementing such solutions? Apply to us and we will be happy to help you!

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