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Small businesses often downplay the importance of having their own website. This is quite a mistake, because having an online presence is extremely important, brings many benefits and can be the key to success. In this article, we will explain why even small businesses should invest in their own website and how to get a professional result.
Small business – why should you have your own website?
For small businesses, investing in a website is extremely cost-effective. Contrary to what you may think, it does not have to be a very large expense, because with a smaller scale of business, a simple website without many complex features is usually enough. In addition, in a short time you can expect a return on your money thanks to the many benefits of a web presence. So it’s time to take a closer look at the advantages of having a small business website!
Online business card
A website is a business card for a company in the online world. It is the first place customers go to learn more about the products or services offered by a company. Lack of a website can result in the loss of potential customers, who nowadays look for information online first.
24/7 availability
One of the biggest advantages of having a website is that it is available 24/7. Customers can learn about the company and use its services even outside business hours. This definitely increases the chances of getting new customers and growing the business.
Credibility
A professional website builds a company’s credibility in the eyes of today’s customers. A company that has its own website appears more stable and trustworthy. A lack of a website, on the other hand, can raise suspicions about a company’s professionalism or even integrity.
Marketing online
A website can be an effective marketing tool for small businesses. It allows you to reach a wider audience with ads, blog content, social media, etc. With the right marketing strategy, a company can gain greater online visibility and attract new customers.
Increase coverage
Having a website allows a company to reach customers outside its region or country. This allows the company to increase its customer base and expand its business on a larger scale. It is also another channel of communication with potential customers who would normally have no way of knowing that your company exists.
Short-term marketing goals
If your business has short-term marketing goals, such as promotions, sales, or limited-time offers, Google Ads can be a more effective tool than SEO. With paid ads, you can quickly reach your target audience and give them important information about promotions or events. Achieving high search engine rankings through SEO, on the other hand, takes time, so it is not necessarily suitable for promoting short-lived offers.
Promotion of time-limited offers or events
Google Ads is an ideal tool for promoting time-limited offers or events. Ad campaigns can be easily customized to specific dates and times, allowing you to effectively reach customers at the right time and increase sales. You can get great results even if you launch the campaign shortly before the event.
High competitiveness in the market
For highly competitive industries where it is difficult to achieve high rankings in organic search results, Google Ads can be an effective way to gain visibility and attract customer attention. Paid ads allow you to compete with other businesses for places in the search results, even if you don’t yet have a strong position in the organic results. This is because such ads are displayed above or below the search results, so they will be easier to spot.
Testing different marketing strategies
Google Ads allows you to easily test different marketing strategies. You can quickly test different ad variants by comparing elements such as ad content, keywords or target groups, for example. This allows you to quickly identify the most effective strategies and adjust your efforts to maximize results.
Quickly gain visibility in new markets
If you are planning to enter a new market or launch a new product, Google Ads can be an effective way to quickly gain visibility and attract the attention of potential customers. With paid ads, you can reach your target audience in a short period of time and start building your presence in a new market. This can be especially useful for competitive industries.
Wondering whether Google Ads or SEO will work better in your case? Contact us and we will give you valuable tips and take care of the effectiveness of your e-marketing!
