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Are you thinking of commissioning a website design and looking for inspiration? Staying on top of the trends in the world of web design can be the key to success. An important decision you will have to make will be to choose between minimalism and opulence. Find out whether it’s worth betting on a minimalist website design in 2024, or whether it’s better to opt for a rich style.
Web design trends in 2024: minimalism or opulence?
It is difficult to give a clear answer to this question. In 2024, web design still remains an area of great diversity. Both styles are quite popular, and choosing between them is actually a very individual matter. The final decision should be based on a company’s individual needs, preferences and business goals. It is also extremely important to ensure consistency with the brand’s identity and overall online image.
Once you have opted for a minimalist or rich web design, you can move on to the details of the design and how it fits in with current trends. This is because in the case of both minimalism and richness, certain interface styles, colors, fonts, interactive elements and other site details are in vogue.
For example, in the world of minimalist web design in 2024, features such as elegance and sophistication are welcome. There is also no shortage of proponents of ultraminimalism, which is part of the trend of sustainable, environmentally friendly websites. In practice, this means a very modest design that aims to use as little energy as possible on the server and the user’s device. The number of images on such sites is kept to a minimum, and any graphics are well optimized.
Advantages and disadvantages of minimalist website design
Minimalist web design focuses on simplicity, readability and functionality. A clear layout makes the site easy to read and navigate for users. By reducing the number of graphical elements, minimalist sites tend to load faster, which is crucial for SEO optimization and for users using mobile devices. Minimalist web design allows users to focus their attention on the content and main sections of the site, which helps increase engagement and conversions.
However, expect that more modest designs may be perceived by some users as quite boring and not very attractive. Before designing a site, it is therefore crucial to know the preferences of its potential audience. The lack of advanced visual effects can also make it more difficult to stand out from the competition.
Advantages and disadvantages of rich site design
Rich web design features advanced visual effects and interactive elements that can capture users’ attention. This style often allows the brand’s narrative to be better conveyed, which is key to building brand identity online and gaining user engagement. A wealth of original elements and a unique user experience also make it easier to stand out from the competition and be remembered by site visitors. It is also quite a good way to create a modern brand image.
However, be aware that rich design can be more demanding in terms of loading time. In this case, it is crucial to take care of proper optimization of graphic elements and attention to technical details. In addition, a more complex web design can make the site less readable and more difficult to navigate for the user. In some cases, expressive web design can even dominate content and make it difficult for users to find information, making the site perceived by users as less useful.
What will work for you?
The choice between minimalist and rich website design should be based on an analysis of your needs, goals and brand identity. Opt for a minimalist design if you want simplicity, readability and page loading speed. This is suitable for companies that value elegance and want to focus users’ attention on content. On the other hand, if a striking, original design is your priority, a rich style may be a better option. Such a web design will work especially well for industries where a strong image and creativity are welcome. It’s also a good idea if minimalism doesn’t fit your brand’s character.
What should web design be like in 2024 according to Devispace?
In 2024, web design continues to offer variety that allows companies to adapt to individual needs and preferences. The choice between minimalist and rich styles depends mainly on business goals and brand identity. In both cases, it is crucial for users that a website is fast, responsive, readable and intuitive. Apply to Devispace and we will be happy to prepare a customized website design in accordance with current trends and tailored to your needs!