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UX and UI are key elements of web design. It is on them that users’ evaluation of the site largely depends, and, as a result, also its effectiveness and overall success against the competition. It’s therefore worth taking a slightly closer look at them. Learn more about UX/UI and see why they play such an important role when developing websites.
What is UX?
UX stands for User Experience, or user experience. In the context of websites, the term refers to the overall user experience. UX evaluation includes issues such as usability, intuitiveness and efficiency. UX is not limited to the interface itself, but encompasses the entire process, from the first time a user accesses the site to the achievement of the intended goal.
The goal of designers should be to create a site that provides viewers with a pleasant, positive experience. Accordingly, before starting to design the site, various types of research are done in an attempt to gain an in-depth understanding of user behavior and preferences.
Why is UX an important part of a website?
UX is a key element of a website because of its direct impact on the user experience. Thoughtful UX design translates into ease of navigation, speed of achievement, and overall visitor satisfaction with interacting with the site. Sites that offer a pleasant, intuitive experience encourage users to browse the site longer, visit again and take advantage of the company’s offerings. In this way, you can improve sales performance or achieve other conversion goals.
A well-designed UX not only increases a site’s effectiveness, but also builds a positive brand image. This, in turn, is extremely important in the highly competitive online world, where the smallest details can have an impact on customer acquisition. Aspects such as loading speed and ease of navigation, for example, can influence a user’s positive evaluation of a site.
What is the UI?
When expanded, UI stands for User Interface, or user interface. In the world of web design, this term refers to all the elements that allow the user to interact and communicate with the site. It focuses on visual effects and includes menu layout, page structure, image gallery, color scheme, font selection or text placement, among others. The UI designers’ goal is to create a site that is clear, understandable and easy to navigate.
Why does UI matter when creating a website?
User Interface (UI) is the virtual showcase of a website. Its aesthetics and functionality largely determine a user’s first impression of the site upon entering. A well-designed user interface not only facilitates navigation, but also engages users and encourages them to stay on the site. Making the site easy to navigate with clear menus, legible fonts, practical buttons and other design elements also has a critical impact on the user’s overall experience on the website.
How to prepare the UX/UI of a website well?
In order to prepare a high-quality user experience (UX) and user interface (UI), you should focus on several key aspects. When designing a website, it is advisable to follow the following plan:
- Understand the target audience: Identify the target audience and understand what they expect from the site. This is a key step in customizing the UX/UI for users.
- Opt for simple and intuitive design: Avoid complicated layouts and unnecessary elements. Simple and intuitive design improves site usability, which translates into user satisfaction.
- Pay attention to responsiveness: Make sure your site is responsive and adapts to different devices. This is key to ensuring a positive user experience on smartphones, tablets and computers.
- Test the website: Regular user experience testing allows you to gain valuable UX/UI feedback. This allows you to identify potential problems and make improvements.
Why are UX and UI closely related?
Although UX and UI are two different concepts, at the same time they have a lot in common. An intuitive user interface (UI) makes it easier for users to use a site, which directly affects the overall user experience (UX). A good UX would not be possible without a solid UI. This is why collaboration between UX and UI designers is so important.
Once the UI is created, UX specialists check how the prepared product actually works. The UI designers then make adjustments and the site is sent back to the user experience people again. Close collaboration is an essential ingredient for success in this case.
Outsourcing a website to one interactive agency instead of several specialists should ensure consistency in these aspects when designing a website. At Devispace, we always pay attention to the harmony between UX and UI. Apply to us if your dream is an effective website!
