A high-quality website undoubtedly helps build a positive brand image and attract new customers. However, even the most experienced designers and developers can make some mistakes that will interfere with the proper operation of the site or reduce its effectiveness. Find out what problems most often occur in the process of website development and how to avoid them.

Lack of responsiveness

Lack of responsiveness is among the most common mistakes made when creating websites. In the world of technology, responsiveness means that it automatically adapts to different devices, such as cell phones, tablets and computers. It is worth remembering that problems in this regard can effectively discourage potential customers from continuing to browse the site. Particular attention should be paid to responsiveness in the context of mobile devices, since these are the devices most often used by modern Internet users.

Excessive and inadequate content

Another common mistake is too much content on the site. Although viewers expect to be provided with valuable information, excess in this aspect can be overwhelming and make it difficult to find the news they need. The site is supposed to be clear and easy to navigate, so the content placed on it should be concise and divided into blocks of text that are not too long.

It is also important to tailor the content to the expectations and needs of the target audience. If you are targeting a site with an expert audience, you should make sure to include high-quality, professional texts. On the other hand, in the case of a site created with lay customers in mind, it is better to bet on rather rather simple language without industry slang. In addition, the published content should be optimized for SEO, which will help increase the company’s online reach.

Inconsistent design

Many websites fail because of inconsistent styling. This is because such a problem can lead to user confusion. In addition, a company without a consistent style on the Internet becomes quite bland and does not look professional. Therefore, it is not advisable to introduce extremely different writing styles on the site, inconsistent use of graphics or excessive variety in the choice of colors and fonts.

In order to achieve a consistent effect on the site, it is worth hiring content marketing experts. Such specialists will help match the color scheme, fonts and text style to the type of business you have. In addition, they can take care of bringing consistency to the company’s social media channels, which should also coordinate with the website and overall brand image.

Poor quality graphics

In today’s world, professional developers are expected to produce high-quality graphics. Blurred, pixelized or stretched photos and other graphics can lower the visual experience. As a result, a site may seem less attractive and a potential customer may quickly abandon further exploration. The same principles also apply to video elements. In addition, nowadays low-quality graphics and videos are associated by many Internet users with a lack of professional approach to business, which definitely does not have a positive effect on the image of the company.