Table of contents
A high-quality website undoubtedly helps build a positive brand image and attract new customers. However, even the most experienced designers and developers can make some mistakes that will interfere with the proper operation of the site or reduce its effectiveness. Find out what problems most often occur in the process of website development and how to avoid them.
Lack of responsiveness
Lack of responsiveness is among the most common mistakes made when creating websites. In the world of technology, responsiveness means that it automatically adapts to different devices, such as cell phones, tablets and computers. It is worth remembering that problems in this regard can effectively discourage potential customers from continuing to browse the site. Particular attention should be paid to responsiveness in the context of mobile devices, since these are the devices most often used by modern Internet users.
Excessive and inadequate content
Another common mistake is too much content on the site. Although viewers expect to be provided with valuable information, excess in this aspect can be overwhelming and make it difficult to find the news they need. The site is supposed to be clear and easy to navigate, so the content placed on it should be concise and divided into blocks of text that are not too long.
It is also important to tailor the content to the expectations and needs of the target audience. If you are targeting a site with an expert audience, you should make sure to include high-quality, professional texts. On the other hand, in the case of a site created with lay customers in mind, it is better to bet on rather rather simple language without industry slang. In addition, the published content should be optimized for SEO, which will help increase the company’s online reach.
Many websites fail because of inconsistent styling. This is because such a problem can lead to user confusion. In addition, a company without a consistent style on the Internet becomes quite bland and does not look professional. Therefore, it is not advisable to introduce extremely different writing styles on the site, inconsistent use of graphics or excessive variety in the choice of colors and fonts.
In order to achieve a consistent effect on the site, it is worth hiring content marketing experts. Such specialists will help match the color scheme, fonts and text style to the type of business you have. In addition, they can take care of bringing consistency to the company’s social media channels, which should also coordinate with the website and overall brand image.
Poor quality graphics
In today’s world, professional developers are expected to produce high-quality graphics. Blurred, pixelized or stretched photos and other graphics can lower the visual experience. As a result, a site may seem less attractive and a potential customer may quickly abandon further exploration. The same principles also apply to video elements. In addition, nowadays low-quality graphics and videos are associated by many Internet users with a lack of professional approach to business, which definitely does not have a positive effect on the image of the company.
Non-intuitive page layout and menus
A very important issue when creating a website is to make sure that it is intuitive. Users should easily find the information they need and navigate the site without any problems. If the site has a complicated layout with a menu that is not very clear, potential customers are likely to leave the site quickly.
Therefore, it is worth spending some time planning the layout of each page. Popular icons can help you navigate through the site and find necessary items. In addition, it is a good idea to place a search engine in a prominent place to help users find information of interest.
Lack of a call to action
Common mistakes can also include the lack of a call to action, or call to action (CTA). This element of the page is used to encourage users to take a specific action, such as buying a product, signing up for a newsletter or contacting for more information about an offer. If the CTA is missing, users may simply not become your customers. If you don’t know how to create catchy calls to action, think about hiring copywriting specialists.
Why should you outsource the creation of a website to specialists?
A professional website can significantly improve the efficiency and effectiveness of your business online. The best way to avoid the mistakes mentioned in the article is simply to entrust the construction of a website to specialists.
At Devispace agency, we specialize in creating professional websites that are responsive, aesthetically pleasing and effective. In addition, we offer comprehensive services that also include optimizing the site for SEO and advertising on Google Ads.