SEO vs Google Ads – what really is the difference?

Table of contents

Digital marketing encompasses many activities that have a common goal: to help a company get more traffic and potential customers online. Two of the most well-known online marketing terms are SEO and Google Ads (formerly Google AdWords). For those in the industry, the difference between the two is obvious. For the average businessman, however, distinguishing between these activities can be more complicated. Our article should highlight the differences between the two mechanisms and help you decide which one is better for your business.

Google Ads vs SEO – what is the main difference?

To give a simple answer, the main difference between SEO and Google AdWords is that SEO is unpaid or organic traffic. Google AdWords is considered paid traffic. What does this really mean and how might it affect our decision? First, let’s go back to basics and explain how SEO and Google Ads differ.

Website positioning – why should you go for it?

Every business owner is trying their best to cut costs, including digital marketing expenses, and get the most out of their campaigns. Organic traffic is the surest way to get quality traffic that can lead to conversions. There’s a reason SEO is at the center of every organic traffic generation campaign. Wondering why? We outline the advantages of implementing SEO for your business.

Website positioning allows for a lower budget

If your company is on a tight budget, SEO is worth considering. Investing in the best search engine optimization services will ensure long-lasting results. In contrast, the moment you stop paying for Google Ads, your ads disappear, and with them your traffic.

Wider potential audience

SEO services allow you to reach a wider audience while keeping costs low. Of course, the wider your target audience, the more you have to spend on SEO efforts. A larger audience means that you are targeting ads to potential customers near and far from your company’s location. This is especially beneficial for online stores.

Page positioning continually generates a flow of free and targeted traffic

As explained earlier, investing in a good search engine optimization service will result in continuous traffic. Google Ads only generates traffic while the campaign is running. With SEO, you don’t spend much, but over time you start to see clear results. Your SEO gains value with each additional investment.

Google Ads or SEO – learn about the drawbacks of SEO.

When implementing SEO, it is important to keep in mind that it is a time-consuming process and has other limitations. It is worth setting your mind to it right away and be patient.

SEO takes time to generate results. Therefore, it is not the preferred option when you need an immediate solution to a marketing problem. This is where Google Ads will definitely work. It is ideal for short-term stocks.

SEO helps make your site visible on the first pages of Google searches, but the time it takes for that to happen can be hard to determine. These are long-term measures – usually requiring at least 6 months. However, once traffic starts coming to our site, it very often grows exponentially. SEO is a long-term investment and requires constant attention.

SEO or Google Ads – positioning is limited control

When it comes to SEO, you’re at the mercy of search engine algorithms Google , which are constantly changing. You have no control over how much traffic you generate or the return you get. With Google Ads, what you get is proportional to what you paid for, so you can control how much traffic you can get.

Pozycjonowanie vs Google Ads - jaka tak naprawdę jest różnica

Google Ads or SEO – what is search engine marketing?

Search engine marketing (or SEM) sounds similar to SEO, but is a bit simpler. Google Ads campaigns fall into this category of search engine marketing and involve creating campaigns around specific keywords or demographics. Once your campaign is launched, you pay for any clicks or displays you receive.

Are Google Ads a better ground for entrepreneurs? Google Ads is often a lifesaver for those business owners who want fast results in their campaigns. Unlike SEO, Google Ads offer an easier way for companies with a larger marketing fund to achieve their marketing goals.

Google Ads campaign allows you to better measure your successes

With Google Ads, you will know when someone clicks on your ad. If a click results in a phone call to place an order, download an app or make a purchase, you are able to track that. Knowing which ads work can help you make an informed decision about which ads are worth investing in.

Google Ads campaigns allow you to control your spending

Google Ads allows you to decide how much you can spend on an entire campaign, per month or per day. The results of your advertising spending will be directly reflected. But that doesn’t always mean that the more you spend, the more you sell – the nature of Google Ads is a bit more complicated.

Targeted Google Ads

Google Ads campaigns allow you to precisely target your ads to a given audience. You can target ads to specific queries that match your service or product. Your service or product will be visible to customers when they search for it, which means a more successful campaign.

Disadvantages of Google Ads

Unlike SEO, you can only see the effects of Ads when you direct further budgets into them. The moment you stop paying, all the traffic you previously obtained stops. In addition, if your company operates in a highly competitive environment, you can expect to pay more for a Google campaign.

Positioning vs Google Ads – is either tool better?

These are two completely different marketing tools – both produce results, of a different nature. This is why the answer to the question of SEO vs Google Ads will depend only on the nature of our company, its market situation, competition and other forms of marketing you use.

Subscribe to our newsletter

You might be interested in this one:

SEO vs Google Ads – what really is the difference?


Describe what you need - we will quote within 24 hours

Submit your resume