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It’s no longer just substantive content, modern design and eye-catching graphics and photos that are key to creating a site. Nowadays, if we want our website to be successful and have good results SEO , we also need to make sure that it is a responsive website. This will be a factor that not only users will appreciate, but also Google’s search engine.
What does a responsive website mean?
Responsive Web Design (RWD) involves creating websites that display properly on mobile devices: smartphones and tablets. Today, more than half of the world’s Internet traffic is now carried out through mobile devices. Therefore, web designers creating a website must take into account the different ways in which users can view the site.
A website design that is responsive, adapting to the screen size of the device
Responsive web design makes one site adapt to different screen sizes. A responsive site eliminates the need to design and maintain two different versions of the site and ensures that a user who visits our site via, for example, a smartphone, does not have to scroll horizontally or zoom in to reach all the content. Responsive web design ensures that the layout of the site adapts itself to the screen.
Responsive websites – why does every business need them?
Despite successive signals from Google search and users emphasizing how important responsive website design is to them, many entrepreneurs still do not consider this aspect when designing a company website. Here are the reasons that will convince anyone to take care of a responsive website.
Responsive websites guarantee better usability
If we want users to spend as much time as possible on our site, they must be able to get the information they need quickly – patience is not a virtue that many modern Internet users possess. Time spent on the site can be an important indicator that tells us whether the content on our site matches what the user is looking for. The ease of finding specific information will influence the positive evaluation of our site.
Responsive web design enhances user experience
A user who is not satisfied with either the content or the design of your site is likely to leave quickly and move on to a competitor’s site. Responsive web design will make your website load faster and easier to navigate. This will make it easy and quick for audiences to find the information they are looking for, enhancing their user experience.
In addition, easy site navigation can encourage users to return to your site in the future. Not only do users stay on your site for longer, but they are also much more likely to use our services or purchase our product.
Responsive website guarantees loading speed
Page load speed is another element that has a big impact on
SEO
, and consequently on search engine ranking. Your site’s loading speed also affects the user experience – it can encourage users to visit your site more often, but it can also discourage them. That’s why your website should be optimized for fast and seamless loading.
A responsive website loads faster on both mobile and desktop devices.
Responsiveness guarantees lower rejection rates
The rejection rate refers to how quickly users who visit our site immediately leave it. This data tells us whether the user found what he or she was looking for on the site. A high rejection rate can also be a sign that your site wasn’t loading fast enough or wasn’t providing the positive experience users were looking for. Not only is the content important, but also the design of the site.
Responsiveness guarantees a reduction in the rejection rate – if the site displays properly on all screen sizes, fewer people will leave after just a few seconds.
Responsive website – Google is betting on mobile devices
It’s no secret that in recent years Google has been betting mainly on mobile devices – after all, the giant must realize that smartphones, tablets or smartwatches are the future of the Internet. Google ultimately aims to provide users with valuable and accessible content. The algorithm is most likely to rank our site high in search results if it is responsive and user-friendly. It is responsive websites that are favored by the search engine.
Responsive website means more social media shares
A responsive website makes it easier for users to interact with your site, fully enjoy the content, as well as share it on social media. Many web designers create responsive websites with social media sharing capabilities in mind, to make it easier for users to share content.
The number of shares on social media may not automatically cause our website to rank high in search results. However, it will certainly increase the online audience. More shares means more users who visit our site, and thus more potential customers.
In addition, a social media presence can increase the visibility of your site. With easy-to-use social media share buttons, your responsive website will encourage users to share content, allowing you to reach a much wider audience.
Responsive website – not sure if your website is compliant?
If we don’t fully understand how our website should look on mobile devices, we can get a consultation from a marketing agency. Its experts will assess whether our website is also adapted to smaller screens and, if it is not, will create a responsive website for us.
A company that has a responsive website will automatically gain access to more potential customers – those who access the Internet on mobile devices. Creating a website that properly displays on any device should be the next step, in your plan to increase online visibility.
