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Instagram is currently one of the most popular tools for promoting services and products online. Having an account on this platform is even considered a sign of a professional approach to business. However, it is important to present yourself skillfully on social media. For this reason, we decided to share some valuable tips for creating effective business profiles on Instagram. Enjoy your reading!
Create a company account
On Instagram, you can choose between two types of accounts: personal and professional. When creating your profile, bet on a professional account, as this will give you access to valuable analytics and important features designed with business owners in mind. Next, determine the category of your account – the Creator profile is designed more for influencers, bloggers, artists and public figures, while the Company option is dedicated to companies, brands and organizations.
Choose the right account name
The name of your company account should not be random. It is what users will recognize and remember you by. Therefore, rather simply bet on the official name of your company. If your chosen name is already reserved, then try to add a matching word, for example, with your location (Poland, Warsaw) or industry (logistics, IT). Rather, avoid random names, as Instagram users will not find you if they type your company name into the platform’s search engine.
Add a professional profile picture
Although the profile picture on Instagram is quite small in size, it is definitely worth spending some time on it when creating your profile. In order to help users identify your business, bet on a graphic with a clear brand logo. Additionally, you can include your company name if your logo doesn’t include it, isn’t very recognizable or doesn’t indicate your industry.
Prepare a high-quality bio section
The Instagram bio section is like your business card. This element of your account page is located at the very top, just below your profile photo. In addition, a fragment of it is visible in the search results next to your profile photo. Therefore, it is a good idea to include information such as your company name, industry, specialization, location, and contact details in your bio section. However, keep it concise so that this part of your profile is clear and aesthetically pleasing. In addition, consider adding a link to your website and other social media. Also, try to add an interesting CTA that encourages visitors to take certain actions.
Ensure visual consistency
Visual consistency is key to success in the online marketing world. When creating your profile and content, use the same styles, fonts, and colors that you use on your website, other social media, and printed marketing materials. This is an easy way to create a consistent brand image that shows professionalism, ensures recognition, and increases the chances of being remembered by potential customers.
Publish valuable content regularly
Instagram algorithms still value accounts that publish content regularly. Frequent, systematic additions of posts, stories, and reels will increase the chances that your profile will be displayed to users who are potentially interested in your offer. It is equally important that your content is valuable. Try to share your knowledge, pay attention to linguistic correctness, and take care of originality, and you will certainly quickly build a position on the platform as an expert in your field.
Pay attention to the quality of photos and videos
Modern users expect high-quality photos, infographics, videos, and other multimedia. Putting emphasis on this aspect will make your company appear to users as a professional business. This, in turn, can encourage them to take advantage of your offer and help build trust in your brand. You can create graphic and video materials yourself or entrust them to experienced specialists.
Remember to interact with users
Interacting with users can help you increase your brand’s reach on social media and build a loyal community around it. In addition, Instagram algorithms like active accounts. It is therefore worth responding to comments under posts regularly, as well as participating in posts by other creators and giving hearts to user responses. It may also be a good idea to encourage interaction in the content or organize competitions in which, for example, adding a comment and tagging other people is required to participate.
Use tools to promote your business
Instagram offers professional accounts the opportunity to promote content. It is worth conducting paid marketing campaigns, because it is an effective way to reach users who do not follow your profile but may be potentially interested in your offer. You can set the budget and duration of the campaign yourself in the Ads Manager, where you will also find many analytical tools that help you with targeting, monitoring and optimizing your activities.
Devispace has extensive experience in running social media for companies from various industries. Contact us if you want to achieve great results on Instagram!
