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Google Ads and SEO are two popular ways to increase a brand’s online visibility and attract potential customers. Both approaches have advantages, but in some cases it is worth betting on Google’s advertising system. In this article, we’ll take a closer look at situations where Google Ads is a better option than SEO.
What is Google Ads?
Google Ads, formerly known as Google AdWords, is an advertising platform created by Google. It allows companies to promote their products and services through paid ads displayed in Google search results and on other partner sites. Using Google Ads, advertisers can create ad campaigns, select relevant keywords, determine the advertising budget and precisely target their audience.
What is website positioning?
Website positioning is the process of optimizing a website for search engines such as Google. Its goal is to improve a site’s visibility in organic search results. Unlike paid advertising, positioning requires ongoing work to adjust content, site structure and linking to achieve better positions in organic results.
When is it better to focus on Google Ads than on SEO?
While SEO has many advantages, in some cases Google Ads campaigns may be a better option. The final decision should be based on, among other things, an analysis of your marketing goals. So in what situations is it worth betting on Google Ads?
Precise audience targeting
One of the main advantages of Google Ads is the ability to precisely target an audience. The platform allows you to tailor advertising campaigns to specific demographics, interests and behavior of online users. This way, your ad will be seen by people who may actually be interested in your offer. This, in turn, can lead to better results compared to results from SEO.
Targeting ads to selected geographic locations
Google Ads also allows you to target ads to selected geographic locations, which is especially useful for companies operating in the local market. This allows you to focus on promoting products or services in specific regions or cities. In the case of SEO, on the other hand, it is not possible to display your site in search results only to people from a particular location.
Short-term marketing goals
If your business has short-term marketing goals, such as promotions, sales, or limited-time offers, Google Ads can be a more effective tool than SEO. With paid ads, you can quickly reach your target audience and give them important information about promotions or events. Achieving high search engine rankings through SEO, on the other hand, takes time, so it is not necessarily suitable for promoting short-lived offers.
Promotion of time-limited offers or events
Google Ads is an ideal tool for promoting time-limited offers or events. Ad campaigns can be easily customized to specific dates and times, allowing you to effectively reach customers at the right time and increase sales. You can get great results even if you launch the campaign shortly before the event.
High competitiveness in the market
For highly competitive industries where it is difficult to achieve high rankings in organic search results, Google Ads can be an effective way to gain visibility and attract customer attention. Paid ads allow you to compete with other businesses for places in the search results, even if you don’t yet have a strong position in the organic results. This is because such ads are displayed above or below the search results, so they will be easier to spot.
Testing different marketing strategies
Google Ads allows you to easily test different marketing strategies. You can quickly test different ad variants by comparing elements such as ad content, keywords or target groups, for example. This allows you to quickly identify the most effective strategies and adjust your efforts to maximize results.
Quickly gain visibility in new markets
If you are planning to enter a new market or launch a new product, Google Ads can be an effective way to quickly gain visibility and attract the attention of potential customers. With paid ads, you can reach your target audience in a short period of time and start building your presence in a new market. This can be especially useful for competitive industries.
Wondering whether Google Ads or SEO will work better in your case? Contact us and we will give you valuable tips and take care of the effectiveness of your e-marketing!
