Google Analytics – not such a scary devil as they paint it – why should you use this tool?

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Google Analytics is a web-based tool that provides in-depth analysis of all the data from your website. With the help of Google Analytics, we will obtain very valuable information about the users visiting our website and their activities. Despite its many advantages, many website owners do not use Google Analytics because they consider it too complicated. We explain why web analytics is so important now.

Google Analytics services are an invaluable assistant for the website owner

Today, virtually all self-respecting companies have a website. It is usually the “center” of all marketing activities: advertising campaigns on Google and Facebook, SEO, emailing, etc. Therefore, it is very important for you to learn about the effects that a company website brings. To do this, you need to know detailed information about how user activity is on your website, what they are doing on each subpage, and what the average session duration is.

Whether you run an e-commerce site or a blog, you certainly want to understand and study visitor behavior to achieve better results. We suggest how you can use Google Analytics for this purpose.

A Google Analytics account will help you collect data from the site without any effort on your part

Google Analytics tracking code is a very convenient feature that makes it so that you no longer have to read into charts and transcribe data into individual tables of the report. All you need to do is create a Google Analytics account and copy a simple code snippet to your website. This will enable Google Analytics to automatically start collecting data from your site and create relevant reports. This means that you no longer need to perform any actions to obtain this data. Google Analytics will do all the work for you.

You can even access your reports instantly, in real time. This allows you to quickly implement strategies to improve your site’s performance.

Google Analytics is compatible with many programs and devices

Another remarkable feature of Google Analytics is that it can be easily integrated with other tools and platforms. Like all other Google services, Google Analytics has a clear and easy-to-use interface. Not only can it be used on a computer, but also on tablets and smartphones.

Google Analytics is also well integrated with
Google Ads
. By combining an Ads account with Analytics, you are essentially combining two tools and enabling them to work together. This combined work will provide you with practical tips that will lead to the success of your Google Ads campaigns.

What can you check in Google Analytics?

Google’s tool is a real goldmine of information – it gives us more than a user filling out a contact form. What can we learn from Google Analytics?

You can discover how users find your site

There are currently more than 1 billion websites. Each is vying for the attention of Internet users, who have all too many options. Information about how Internet users get to our site is very valuable. Google Analytics has an entire section called Acquisition dedicated to providing information about how visitors to your site found it. Google tracks how many people come to your site after clicking a link in search results (organic results), how many people come in from links shared on social media, from other sites, from paid ads and by typing your site directly into the search engine.

You can track what people are doing while they are on your site

Attracting visitors to your site is the first task you face, but it doesn’t end there. You also have to try to make sure they stay on it, and preferably return to it. Google Analytics also tracks this information. The Behavior section of Google Analytics provides information about which pages on your site users visit first, which pages they then go to next, and how long they spend on your site.

Google Analytics is a mine of knowledge about your website visitors

With Google Analytics, you can discover valuable data about your audience. The Recipients section contains a lot of information about your site visitors, such as their age, gender, interests, devices they use and location. It also provides data on how visitors were directed to your site.

Analyzing website statistics will help you understand your users

With Google Analytics, you can get a lot of information about your site’s visitors: their gender, age, preferences, the region they come from, however, is not all. You can also find out why they leave your site without making a purchase or completing a contact form.

Rejection rate is one of the most important metrics that refers to the percentage of users who leave your site after visiting just one page. Of course, it is extremely important to reduce this value to a minimum. Many companies see a lot of traffic to the site, but not enough conversions. This means that visitors are visiting your site, but not finding what they are looking for. This leads to a high rejection rate.

High rejection rates require immediate action to determine the cause. Google Analytics provides a detailed report on pages that have a high rejection rate. The reason for the high ratio could be that your site is not properly optimized or the landing page is not attractive enough. Therefore, with a detailed report on the rejection rate, you can find ways and means to reduce it.

What to do with the help of Google Analytics?

Website statistics analysis will be the first step for us to make changes to the website. We may learn that few users access our site on mobile devices, so it may be worthwhile to ensure better responsiveness. Maybe most visitors give up at some stage of buying from our online store because one of the pages is poorly designed. Any such information is very valuable to the owner
website
, which is why Google Analytics is now not just a useful add-on, but practically a necessity.

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Google Analytics – not such a scary devil as they paint it – why should you use this tool?

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