Content marketing: how to create valuable content for your target audience?

content marketing

Table of contents Content marketing can be extremely helpful in promoting a brand. However, its effectiveness largely depends on whether the published content is valuable to the audience. Interesting material can attract the attention of potential customers, as well as induce them to take certain actions. Learn more about how to create valuable content for […]

What if we don’t know how to properly write content for a website?

Table of contents If you’ve ever read a text in one breath it means you’ve come across great written content. Or vice versa – you couldn’t get through the article and quickly closed the browser. The attractiveness of texts may be subjective and based on our psychophysical state, but there is one universal truth – […]

Content on the site – what to do to get it just right?

Table of contents When it comes to content marketing, it’s not just quality that matters, but also quantity. Creating content for a website is a process that should be carefully thought out. Too little or too much content can scare away potential customers. So what amount would be ideal? And why use a professional copywriter […]

SEO vs Google Ads – what really is the difference?

Table of contents Digital marketing encompasses many activities that have a common goal: to help a company get more traffic and potential customers online. Two of the most well-known online marketing terms are SEO and Google Ads (formerly Google AdWords). For those in the industry, the difference between the two is obvious. For the average […]