Google tools for e-commerce: what to use in 2024?

Google tools for e-commerce: what to use in 2024?

Table of contents Google has created many useful tools for the e-commerce industry over the years. Each of them offers unique features and capabilities that, when used skillfully, can bring tangible benefits to your online business. In this article, we’ll take a closer look at some popular Google tools that can make it easier for […]

In what cases is it better to focus on Google Ads than on SEO?

In what cases is it better to focus on Google Ads than on SEO?

Table of contents Google Ads and SEO are two popular ways to increase a brand’s online visibility and attract potential customers. Both approaches have advantages, but in some cases it is worth betting on Google’s advertising system. In this article, we’ll take a closer look at situations where Google Ads is a better option than […]

What affects the positioning of a website?

What affects the positioning of a website?

Table of contents Website positioning is an extremely important part of the marketing strategy of modern companies. A high position in search results can attract more traffic to a site, increase its visibility and bring more customers. However, many factors need to be taken into account to achieve and maintain a good position in search […]

The Art of Conversion – how to increase sales in an online store?

Sztuka Konwersji – jak zwiększyć sprzedaż w sklepie online?

Table of contents Do you run an online store, but sales results are not meeting your expectations? Introducing the right marketing activities can effectively increase conversions, bringing better profits and leading to business growth. In this article, we will try to explain what elements you should use in your marketing strategy to increase sales in […]

Changes in the cookie policy – what is worth knowing?

Changes in the cookie policy - what is worth knowing?

Table of contents Staying abreast of changes in cookie policy is extremely important for anyone who runs websites and online stores. In 2024, Google has prepared two very important changes – Consent Mode and Privacy Sandbox. In this article, you will learn the most important information about them and why complying with the new regulations […]

Social media advertising campaign or search engine campaign – which to choose?

Social media advertising campaign or search engine campaign - which to choose?

Table of contents A well-crafted advertising strategy is a key element in the success of a company in almost any industry. One of the most common dilemmas today is choosing between a social media advertising campaign and a search engine campaign. In this article, we will discuss both options and their advantages in detail, making […]

Why is building customer relationships the key to success in online sales?

Why is building customer relationships the key to success in online sales?

Table of contents Want to improve your sales performance? Spend more time creating and maintaining relationships with the audience of your products or services, and soon you will surely notice the positive effects of implementing such a marketing strategy. Find out why building customer relationships is now a key component of online sales success. Better […]

How to advertise on the Internet when we have a limited budget?

Table of contents Advertising products and services on the Internet is now almost an essential part of most companies’ operations. Contrary to what you may think, a limited budget does not have to be an obstacle to effective online brand promotion. In this article, we will share with you proven marketing strategies that allow you […]