A guide to online advertising billing models, i.e. PPC and more

A guide to online advertising billing models, i.e. PPC and more

Table of contents Are you planning to start your adventure with online advertising soon? Then it’s high time to learn about the most important models by which online advertising campaigns are billed. You can dress up in billing models. This way your marketing decisions will be more informed, and the type of payment will be […]

Why is competitor analysis important when developing a website?

Why is competitive analysis important when developing a website?

Table of contents Competitor analysis is an important step in preparing to design a website. Familiarizing yourself with the sites of other companies in your industry can really benefit you and help you realize a professional site that will contribute to the growth of your business. In this article, we explain why a thorough investigation […]

Instagram for business: how to create a profile that attracts customers?

Instagram for business: how to create a profile that attracts customers?

Table of contents Instagram is currently one of the most popular tools for promoting services and products online. Having an account on this platform is even considered a sign of a professional approach to business. However, it is important to present yourself skillfully on social media. For this reason, we decided to share some valuable […]

Google Analytics: how to make your site more effective with data analysis?

Google Analytics: how to make your site more effective with data analysis?

Table of contents Did you know that Google Analytics can be an extremely helpful tool in increasing the effectiveness of your website? This free platform collects data on site traffic and user behavior, among other things. Skillful analysis and interpretation of the reports you receive can come in handy when optimizing your site. Check out […]

How to effectively use A/B testing in online marketing?

How to effectively use A/B testing in online marketing?

Table of contents Looking for a way to optimize and improve the effectiveness of your marketing efforts? A/B testing of your marketing campaign can help you achieve better results. However, it is important to do it professionally. In this article, we’ll introduce you to the fascinating world of A/B testing and explain how to use […]

Website scalability: what is it and why is it so important?

Website scalability: what is it and why is it so important?

Table of contents A quality website can be your key to success in the online world. One of the important things to pay attention to when designing a site is scalability. In this article, we will explain what this concept is, why it is so important and how to create a scalable website in a […]

The role of social media in increasing online sales

The role of social media in increasing online sales

Table of contents Are you involved in online sales, but don’t maintain company social media? It’s definitely worth changing that, because social media can significantly improve your sales results. The right actions can also bring you many other business benefits. In this article we will analyze the role of social media in increasing online sales. […]

Google tools for e-commerce: what to use in 2024?

Google tools for e-commerce: what to use in 2024?

Table of contents Google has created many useful tools for the e-commerce industry over the years. Each of them offers unique features and capabilities that, when used skillfully, can bring tangible benefits to your online business. In this article, we’ll take a closer look at some popular Google tools that can make it easier for […]

In what cases is it better to focus on Google Ads than on SEO?

In what cases is it better to focus on Google Ads than on SEO?

Table of contents Google Ads and SEO are two popular ways to increase a brand’s online visibility and attract potential customers. Both approaches have advantages, but in some cases it is worth betting on Google’s advertising system. In this article, we’ll take a closer look at situations where Google Ads is a better option than […]